About
Digital Marketing Professional with more than 20 years experience and Online Entrepreneur.
Experience
Zainescu Consulting
Strategic Business Consultant (Bucharest, New York, Sacramento)
2008 - present
I launched my own Consulting Company, focusing on strategic value creation in the digital space, specifically around building new ventures and creating efficiencies in e-commerce. I launched as cofounder more than 10 startups and worked as an advisor and consultant for dozens of other clients. Among the most successful are:
• Cameleo Art - online marketplace for photographers and digital artists (founded 2014)
• Lovelty - mobile loyalty solution for retailers and small business owners (founded 2015)
• Clotier - fashion eCommerce (founded 2014)
• ChargeAds - programmatic trading - Advertiser DSP, Publisher DSP & Native Ads (2012 - 2013)
• TradeADS - adserver with RTB and viewable impressions (2011)
• mediaIQ - media monitoring platform with semantic engine (founded 2010)
• Status Pimp - innovative advertising based on Yahoo Messenger platform (founded 2009)
New Media Agency
Founder & CEO (Bucharest, Romania)
2002 – 2008
• Founded New Media Agency and ultimately sold to 'the group' in 2008
• Managed a team of more than 40 digital marketing professionals, growing the company from a small boutique firm to the largest digital agency in Romania in terms of revenue generated
• Worked on creative campaigns, focused on value creation and budget optimization, for more than 100 clients from different industries like: banking (ABN AMRO Bank, BCR - Erste Bank, Raiffeisen Bank), tech (Adobe, Microsoft, IBM, Symantec), automotive (BMW), telecommunications (Cosmote - Telekom), FMCG (Unilever, SABMiller, Hochland AG), e-commerce (Siemens, Bosch, Domo)
• Managed more than $1 million in digital budgets per year
• Created and implemented the first CPL digital campaign in Romania (2006)
ComunicatedePresa.ro (PressReleases.ro)
Founder & CEO (Bucharest, Romania)
2002 – 2008
• First online Press Release Distribution platform in Romania
• Profit Margin around 90%
• Sold to NCH Advisors in 2008
College of Communication and Public Relations
Associate Professor and Administrative Manager
2000 - 2004 (Bucharest, Romania)
• Associate Professor for Digital Marketing
• Founder of comunicare.ro - publishing house
• Project manager for Virtual Business University - first Romanian eLearning platform, where I managed more than $1 million in grants from the European Union
Ogilvy & Mather
Account Manager (Bucharest, Romania & Chisinau, Moldova)
1999 - 2000
Managed PR campaigns & events, working with clients in different industries: Unilever, IBM, Xerox, GlaxoSmithKline.
Alianta pentru Romania - ApR (Political Party)
Spokesman, Media Relations (Bucharest, Romania)
1998 - 1999
Uniunea Fortelor de Dreapta - UFD (Political Party)
Executive Secretary, Media Relations and PR (Bucharest, Romania)
1997 - 1998
Romanian Radio Broadcasting Company - Radio Romania
News Editor (Bucharest, Romania)
1997 - 1998
Other Experience
Founder Institute
Mentor
2020 - present
Romanian Journal of Communication and Public Relations
Editorial Secretary
1999 to 2004
Code for Romania
Fundraiser & Event Management
2019 - present
Business Virtual University
Executive Director
2003 to 2004
Testimonials
“Creative, connected, driven, business-oriented and people-person - to sum up in few words Alin, a prodigy manager I was very lucky to work with.
He has business vision, he has the drive and creativity to implement, launch and nurture products, he has the skills to motivate and make people work and he has the ability to connect with people like no other.
I highly recommend Alin for any task or job he wants to undertake.”
“Alin is a super-creative digital maestro. He was one of the innovators that pushed the industry forward, inspiring people and companies expend their digital knowledge. I owe him a good share of critical thinking and challenges that helped me become better.”
“Looking for innovation, creativity and vision? The answer is simple: Alin Zainescu. Same answer if you are interested in innovation, team spirit and leadership.
I met Alin as a manager, marketer, entrepreneur and, frankly, I learned a lot from him. Like so many others.”
“Alin is one of the most creative managers I’ve met and that transpires in his ability to enable a creative-oriented workspace for everyone.
Still, that has no side effects on his productivity and can always concentrate whenever there is a project that needs to be wrapped up knowing how to make everyone participate in doing what they do best.
All in all, i would be glad to work with Alin again on any other project.”
“Alin is a happy-go-lucky entrepreneur with good credentials vs. building integrated e-commerce platforms and apps. His conversion knowledge adds to this a great deal, making him a highly qualified specialist and an asset to any digital enterprise.
He also has solid experience in managing digital agencies with new media @core + building teams that deliver. And what I personally found to be a huge difference between Zainescu and other people is not his “all-around” digital expertise, but a keen eye for human behavior, which translates into an especially valuable UX approach.
If you’re looking for that guy that not only knows what needs to be done to ensure growth, but also is *****fun to work with, he’s the man.”
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